This Privacy Policy outlines how MachDatum ("we," "our," or "us") collects, uses, shares, and protects the personal information of visitors and users ("you" or "your") of our website, www.machdatum.com. By accessing or using our services, you acknowledge that you have read, understood, and agreed to this Privacy Policy.

If you have any questions or concerns about our privacy practices, please contact us at privacy@machdatum.com.

1. Information We Collect

1.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Fill out a contact form
• Request a demo or quote
• Subscribe to our newsletter
• Download resources (e.g., eBooks, guides, case studies)
• Communicate with us via email or other channels

Personal information may include:

• Name
• Email address
• Phone number
• Company name
• Job title
• Industry type
• Message or inquiry details

1.2 Automatically Collected Information

When you visit our website, we may automatically collect certain technical information through cookies and similar tracking technologies, including:

• IP address (anonymized)
• Browser type and version
• Device type and operating system
• Pages visited and time spent on each page
• Referral source (where you came from)
• Click and scroll behavior
• Form interactions (without capturing form data)

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries: Process and respond to your contact form submissions, demo requests, and support questions
• To provide services: Deliver the information, resources, or services you request
• To send marketing communications: With your consent, send newsletters, product updates, and promotional materials (you can opt-out anytime)
• To improve our website: Analyze usage patterns, optimize performance, and enhance user experience
• To ensure security: Protect our website and services from fraud, abuse, and security threats
• To comply with legal obligations: Fulfill legal and regulatory requirements

3. Legal Basis for Processing (GDPR Compliance)

If you are located in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, we process your personal data based on the following legal grounds under the General Data Protection Regulation (GDPR):

• Consent (Article 6(1)(a)): When you voluntarily provide information through forms or opt-in to marketing communications or non-essential cookies
• Contractual Necessity (Article 6(1)(b)): To fulfill service requests, demos, or inquiries you initiate
• Legitimate Interest (Article 6(1)(f)): To improve our website, ensure security, and analyze usage (balancing our interests with your rights and freedoms)
• Legal Obligation (Article 6(1)(c)): To comply with applicable laws and regulations

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand user behavior. You have full control over which cookies you accept through our Cookie Consent banner.

4.1 Types of Cookies We Use

Necessary Cookies (Always Active)

Essential for the website to function properly. These enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.

Analytics Cookies (Optional)

Help us understand how visitors interact with our website by collecting and reporting information anonymously. These cookies enable us to:

• Count visits and traffic sources
• Measure and improve website performance
• Understand which pages are most popular
• Generate session recordings and heatmaps for UX improvements

We use:

• Google Analytics (G-SXBYZRHGZB): Tracks page views, session duration, bounce rates, and user demographics
• Microsoft Clarity (s8ow21q7n3): Records user sessions, generates heatmaps, and tracks user interactions

Marketing Cookies (Optional)

Used to track visitors across websites to display relevant and engaging advertisements. We currently do not use marketing cookies but reserve the right to do so in the future with your explicit consent.

Preference Cookies (Optional)

Enable the website to remember your choices (such as language or region) and provide enhanced, personalized features.

4.2 Cookie Consent Management

When you first visit our website, you will see a cookie consent banner that allows you to:

• Accept All: Consent to all cookie categories
• Reject All: Decline optional cookies (necessary cookies remain active)
• Customize: Choose which cookie categories to enable

You can change your cookie preferences at any time by clicking the "Cookie Settings" button located at the bottom-left corner of our website.

4.3 Third-Party Cookies

The analytics cookies we use are set by third-party services (Google and Microsoft). These services have their own privacy policies:

• Google Analytics Privacy Policy: https://policies.google.com/privacy
• Microsoft Clarity Privacy Statement: https://privacy.microsoft.com/privacystatement

4.4 Legal Basis for Cookie Use

Under GDPR Article 6(1)(a), we process analytics, marketing, and preference cookies based on your explicit consent. Necessary cookies are processed under Article 6(1)(f) as they are necessary for our legitimate interest in providing a functional website.

Under the ePrivacy Directive, we obtain your consent before storing or accessing non-essential cookies on your device.

4.5 Data Collected by Cookies

Analytics cookies may collect:

• IP address (anonymized)
• Browser type and version
• Device type and operating system
• Pages visited and time spent on each page
• Referral source (where you came from)
• Click and scroll behavior
• Form interactions (without capturing form data)

4.6 Cookie Retention

• Consent cookie: Stored for 365 days
• Google Analytics cookies: Stored for up to 2 years
• Microsoft Clarity cookies: Stored for up to 1 year

4.7 Disabling Cookies in Your Browser

If you prefer not to use our Cookie Consent system, you can disable cookies directly in your browser settings. However, this may affect your ability to use certain features of our website.

• Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Edge: Settings > Cookies and site permissions > Manage and delete cookies

4.8 Google Consent Mode v2 Integration

Our website implements Google Consent Mode v2, which allows us to respect your privacy choices while still measuring website performance. When you decline analytics cookies:

• Google Analytics operates in "consent denied" mode
• No personally identifiable information is collected
• Only anonymous, aggregated data may be processed
• Microsoft Clarity respects your consent choices automatically

This ensures compliance with GDPR and ePrivacy regulations across all EEA, UK, and Switzerland traffic.

5. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. However, we may share your data in the following circumstances:

• Third-Party Service Providers: We may share information with trusted service providers who assist us in operating our website, conducting business, or serving you (e.g., email marketing platforms, analytics tools, hosting providers). These providers are contractually obligated to protect your data and use it only for the purposes we specify
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity
• Legal Requirements: We may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety
• With Your Consent: We may share your information with third parties if you explicitly consent to such sharing

Third-Party Processors We Use

We work with the following third-party processors:

• Google Analytics: Website analytics and traffic measurement
• Microsoft Clarity: Session recordings and heatmaps for user experience optimization
• Email Service Provider: For sending newsletters and marketing communications
• Hosting Provider: For website infrastructure and data storage

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Contact form submissions: Retained for up to 3 years or until you request deletion
• Newsletter subscriptions: Retained until you unsubscribe
• Analytics data: Retained according to the retention settings of Google Analytics (26 months) and Microsoft Clarity (up to 1 year)
• Legal compliance data: Retained as required by applicable laws and regulations

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Secure Socket Layer (SSL) encryption for data transmission
• Regular security audits and vulnerability assessments
• Access controls and authentication mechanisms
• Employee training on data protection best practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee its absolute security.

8. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any external sites you visit.

9. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

9.1 Access and Correction

You have the right to request access to the personal information we hold about you and to request corrections if it is inaccurate or incomplete.

9.2 Deletion (Right to Erasure)

You may request that we delete your personal information, subject to certain legal exceptions (e.g., legal obligations, fraud prevention).

9.3 Opt-Out of Marketing Communications

You can unsubscribe from marketing emails by clicking the "unsubscribe" link in any email or by contacting us at privacy@machdatum.com.

9.4 Restriction of Processing

You may request that we restrict the processing of your personal information in certain circumstances (e.g., while we verify its accuracy).

9.5 Cookie Management

You can manage your cookie preferences using our Cookie Consent banner or through your browser settings. See Section 4 for more details.

9.6 Right to Withdraw Consent

Where we process your personal data based on consent (such as analytics cookies), you have the right to withdraw that consent at any time. Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.

You can withdraw cookie consent at any time by:

• Clicking the "Cookie Settings" button at the bottom-left of our website
• Adjusting your preferences in the Cookie Consent banner
• Clearing your browser cookies

9.7 Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller where technically feasible.

9.8 Right to Object

You have the right to object to processing of your personal data where we rely on legitimate interest as the legal basis for processing. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.

9.9 Right to Lodge a Complaint

If you believe we have not handled your personal data in accordance with GDPR, you have the right to lodge a complaint with your local supervisory authority:

• EU: Your national Data Protection Authority (https://edpb.europa.eu/about-edpb/board/members_en)
• UK: Information Commissioner's Office (ICO) - https://ico.org.uk/make-a-complaint/
• Switzerland: Federal Data Protection and Information Commissioner (FDPIC) - https://www.edoeb.admin.ch/

To exercise any of these rights, please contact us at:

Email: privacy@machdatum.com

10. International Data Transfers

Your personal information may be transferred to, stored, and processed in countries other than your country of residence, including countries that may not offer the same level of data protection as your jurisdiction.

If we transfer your data outside the EEA, UK, or Switzerland, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission or other legally recognized mechanisms.

Data Transfers for Analytics Services

Google Analytics and Microsoft Clarity may transfer your personal data to the United States and other countries outside the EEA. These transfers are protected by:

• Google: EU-US Data Privacy Framework certification and Standard Contractual Clauses (SCCs)
• Microsoft: EU-US Data Privacy Framework certification and Standard Contractual Clauses (SCCs)

Both services implement appropriate safeguards to ensure your data receives an adequate level of protection as required by GDPR Article 46.

11. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child, we will take steps to delete it promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will:

• Update the "Last Revised" date at the top of this policy
• Notify you via email or a prominent notice on our website (if required by law)

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For GDPR-related inquiries, please include "GDPR Request" in your email subject line to ensure prompt handling.